Our brands

Our brands

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This is our brand portfolio

ALORA APPLIES A MULTIFORMAT STRATEGY WITH 13 SALES FORMATS AND AROUND 2,800 SALES OUTLETS AT HIGHLY FREQUENTED LOCATIONS IN SWITZERLAND, GERMANY, AUSTRIA, LUXEMBOURG AND THE NETHERLANDS. OWN BRANDS AND THE IN-HOUSE PRETZEL PRODUCTION CONTRIBUTE TO THE SUCCESS OF THE COMPANY.

avec, Handmade with Love

«Handmade with Love»

avec
Backfactory, the pro for snacks

«The pro for snacks»

BackWerk
BackWerk, fresh & tasty

«Fresh & tasty»

BackWerk
bob Finance, financial flexibility for consumers

«Financial flexibility for consumers»

bob Finance
Brezelkönig, the finest

«The finest»

Brezelkönig
Caffè Spettacolo, dal 1999

«dal 1999»

Caffè Spettacolo
cigo, my moment

«My moment»

cigo
Ditsch, Pretzels since 1919

«Pretzels since 1919»

Ditsch
FRESH. FOOD. FAST.

«FRESH. FOOD. FAST.»

Frittenwerk
k kiosk, Treat yourself

«Treat yourself»

k kiosk
ok.–, It's ok.–

«It's ok.–»

ok.–
Press & Books, Read & experience

«Read & experience»

Press & Books
Servicestore DB, For now. For later. For me.

«For now. For later. For me.»

Servicestore DB
SuperGuud, Superlicious food & drinks.

«Superlicious food & drinks»

SuperGuud
U-Store, Supplies for on the move

«Supplies for on the move»

U-Store