
Valora is implementing its Valora 4 Success strategy programme. We are pursuing four core initiatives: focusing on our core businesses; generating growth from convenience stores; raising efficiency levels; and strengthening our corporate culture.

In 2007, Valora employed an average of 6 495 staff on a full-time equivalent basis. The Group operates 1 404 retail outlets of its own in 3 European countries and supplies some 60 000 wholesale customers in 10 countries.



Mattress business sold, expansion.
Kiosk and press wholesaling expanded, initially to Germany, then Luxembourg and Austria.

Activities are streamlined.
Divisions cut from 5 to 3 - Kiosk, Alimarca and Slumberland. Selecta sold.

New name.
On July 1, 1996, Merkur Holding AG becomes Valora Holding AG. Diversification strategy aims to reduce overall exposure to market volatility and reduce risk borne by investors. Companies with weak profitability replaced with higher margin firms.


Entry into kiosk and press wholesaling markets.
The Group acquires both Schmidt Agence and Kiosk AG, whose combined Swiss outlets number 1 500.


Merkur’s growth phase.
Merkur acquires the Selecta Group, whose activities attain a European dimension over the next 4 years, with operations established in Germany, Sweden and France.

Diversification.
Numerous acquisitions in and outside Switzerland transform the face of the Group over subsequent decades.

Rapid early development.
Merkur AG expands it network to 130 outlets and acquires “Schweizerische Kafferöstereien”, a coffee roasting company.
