Strategy programme of Valora group

The Valora 4 Success strategy programme, which the Group successfully implemented between 2008 and 2010, was a concerted series of turnaround initiatives which enabled Valora to increase its profitability significantly. Building on those foundations, the Group then implemented its Valora 4 Growth strategy. This programme, carried out between 2010 and 2012, encompassed a number of successful acquisitions which have provided the basis for further expansion of the Group’s core businesses in the years ahead.

The Valora for a fast moving world strategy now focuses on the Group’s core areas of expertise. Its objectives are:

to strengthen the activities of its Valora Retail division and make the most of the outstanding potential provided by the ideally positioned portfolio of formats the Group has now assembled.
to reposition the Valora Services division so as to reduce the Group’s dependence on the press market.
to continue the activities of its Valora Trade division with a focus on categories with above-average rates of growth.

Our vision for Valora’s future

Valora’s objective is to become a leading European trading company. Specifically, the Group intends to establish itself as:

Europe’s most successful small-outlet retailer with an outstanding outlet portfolio and a range of appealing formats serving millions of customers
A professional service-provider with strong press capabilities in Switzerland and Luxembourg
Europe’s largest and most professional distributor of branded fast-moving consumer goods

Valora for a fast moving world

This strategy programme aims to focus Valora’s energies on its core retail expertise and on fully realising the Group’s outstanding potential.

Strengthening the Retail division’s activities

Integrating the companies Valora has acquired
Optimising the Group’s format and outlet portfolio now comprising over 3,000 retail sites
Extending Valora’s product range in the food, beverage and instant-consumption categories by adding innovative products and services
Increasing the proportion of the Group’s outlets operated on a franchise or agency basis

Repositioning Valora Services

Repositioning the division’s press-distribution activities and thus further reducing Group’s dependence on the press market

Continuing the activities of the Valora Trade division

The distribution of fast-moving consumer goods will continue, with greater emphasis being placed on categories offering above-average scope for expansion