Our Values

Valora combines all corporate activities by means of a common value concept. The values to which Valora commits globally embody the Valora brand promises. They lend the Valora umbrella brand an independent profile and an emotional aura.

Staff members at all levels and in all functions live the Valora brand values both within and outside the company. These values guide and steer the way we think and act within the Group. They shape the way the markets and the broader public perceive the Valora umbrella brand name and the company itself.

While mutually dependent, the Valora brand values function as a whole.

"Proximity" encompasses both geographical presence and instinctive closeness. This takes the form of friendliness and courtesy in dealings with people both inside and outside the company.

Valora is present wherever customers want to avail themselves of the market services it offers, and so is always nearby. Valora is also sensitive to the needs of people and markets and identifies with them.

Anyone wanting to get things moving needs mental mobility. This entails the ability to think ahead and to recognise and perceive opportunities in good time as well as being able to think and act quickly and incisively in unforeseen situations.

Valora operates in an environment of permanent change. Valora is able to act, respond and grow under constantly changing conditions, to predict trends and itself to set them.

Exchange enriches. You must look beyond geographical and cultural borders if you are to broaden your horizons and open up new prospects.

Valora operates in a multi-cultural context. Tolerance, openness and transparency earn the trust of market partners and investors alike.

Relationships are the key to personal and business success. As well as forming the basis for a partnership of co-operation, they release potential synergies.

Valora is a networked company that integrates its associates into functional networks. As a competent distribution company, Valora creates added value for its associates and customers through its pan-European supply and demand network.