Reopening of avec in Landquart: modern foodvenience made by hand
The new avec store in the Rhaetian Railway (RhB) building at Landquart station officially reopened with a media viewing today, Friday 10 August 2018. Fresh, handmade and regional products are offered over 144 square metres of retail space. Landquart is the first location of this size which has been refitted according to the new, modern concept for avec stores.
There has been an avec store in Landquart since 2009. After four weeks of refitting, the store has been shining in new splendour since 26 July 2018. Valora has developed a modern and attractive concept for its avec stores. After a pilot project at the main station in Bern, Landquart is the first location to be refurbished on a large scale with the new design concept and products. Following the opening of Caffè Spettacolo in St. Moritz at the beginning of July 2018, the new avec store increases the attraction of the Landquart station, too.
«Landquart is an important interchange and commuter train station on the RhB rail network. We’re very happy to be the first station to benefit from the modern ambience, which adds to the attractiveness of the location», says Renato Fasciati, Director of the Rhaetian Railway, at the media viewing. RhB and Valora have also signed a new long-term rental contract for the store. With the new store, RhB is cementing its partnership with Valora – across the RhB network, twelve stations boast a k kiosk, avec or Caffè Spettacolo.
New concept for the avec stores
Different kinds of fresh bread and baked goods are displayed on a large bread table, with the selection changing according to the time of day. In addition to a bigger selection of salads, hot dishes and fruit cups, 22 fresh sandwich creations are now also available. These sandwiches include exclusive creations made for avec by food bloggers. The first product in this range is the ‘Hummus LiebelEi’ sandwich created by Nicole Giger (www.magsfrisch.com).
‘Handmade with Love’ for Graubünden
The new ‘Handmade with Love’ label identifies products that have been made fresh by hand – directly in the shop, as in Landquart. The range of regional products that can be found in the new avec store is a novelty in the Swiss convenience segment which contributes to sustainability.
«With the new avec concept, we are meeting the growing demand from customers for fresh and healthy convenience food, offering new and varied taste adventures every day», explains Roger Vogt, CEO Retail Switzerland at Valora. As the leading provider of foodvenience in the German-speaking regions, Valora will expand the new concept to other towns in Switzerland. The plan is to open ten stores using the new concept in 2018 alone, five of them in new locations. With 144 square metres of retail space, the Landquart store continues to offer all the services of a local and standby supplier.
More information about the new avec convenience format is available at handmade.avec.ch.