Valora combines its Retail and Food Service divisions • Valora
Valora combines its Retail and Food Service divisions
Valora, the European retail unit of FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.), is combining its Retail and Food Service divisions, effective June 1, 2026. With this new unit, Valora combines its expertise in operating small convenience stores and freshly prepared food to-go. Roger Vogt, who has been leading Valora's Retail business for eight years, will assume responsibility for the fully integrated, cross-border organization as CEO Valora Retail & Food Service.
With the new organization, Valora is laying the foundation to further expand its strong market position in the Foodvenience space. The company is responding to changing consumer behavior and the growing demand for freshly prepared food to-go. The new unit combines proximity to the individual markets with cross-border capabilities. Central functions are consolidated and managed across countries, while the operation and expansion of points of sale are organized in two country units: Germany together with Austria and the Netherlands, and Switzerland together with Luxembourg.
The Swiss country unit will also be led by Roger Vogt in a dual role. Responsibility for the German country unit will be assumed by Philipp Angehrn, who has been working in Valora's Retail business for six years and has been responsible for the German retail operations for the past three years. The new structure enables fast decision-making and ensures proximity to customers. At the same time, core competencies are leveraged more effectively across all formats and synergies captured more efficiently.
"With the new organization, we combine unique expertise from convenience retail and food service under one roof," says Roger Vogt, CEO Valora Retail & Food Service. "This allows us to offer our customers an even more compelling foodvenience experience – and positions us strongly for further growth across our target markets."
Sebastian Kayser, previously CEO Food Service B2C, has driven together with Roger Vogt the strategic integration of the two divisions. Following the completion of this milestone, Sebastian Kayser has decided to leave the company. "Since joining Valora Sebastian Kayser has made a significant contribution to the development of our Food Service business," says Michael Mueller, CEO Valora Group. "We sincerely thank him for his leadership and wish him all the best for his professional and personal future."
Roger Vogt (48) ist seit 2019 CEO Retail sowie Mitglied des Valora Group Leadership Teams, nachdem er 2017 als CEO Retail Schweiz zum Unternehmen stiess. Er verfügt über 30 Jahre Retail-Erfahrung. Seine Karriere begann 1996 beim Schweizer Detail- und Grosshandels-unternehmen Coop, wo er als Metzger einstieg und nach verschiedenen Führungspositionen in Coop-Verkaufsstellen ab 2014 die grösste Verkaufsregion der Schweiz leitete.
About Roger Vogt
Roger Vogt (48) has been CEO Retail and a member of the Valora Group Leadership Team since 2019, having joined the company in 2017 as CEO Retail Switzerland. He has 30 years of experience in retail. His career began in 1996 at the Swiss retail company Coop, where he started as a butcher and, after holding various management positions in Coop stores, went on in 2014 to lead the largest sales region in Switzerland.
During his time at Valora, Roger Vogt has successfully repositioned Valora’s convenience brand avec and more than doubled its network size in Switzerland over the past five years. In the coming years, the avec network is also set to expand significantly in Germany. By consistently combining traditional convenience retail with modern food to-go concepts, Roger Vogt is playing a key role in driving and further sharpening Valora‘s Retail portfolio and Foodvenience strategy.
Roger Vogt holds an Executive MBA from the Zurich University of Applied Sciences in Business Administration (HWZ).
About Philipp Angehrn
Philipp Angehrn (53) has been with the Valora Group since December 2017 and has since held various leadership positions in the areas of transformation and retail. From March 2023, he has been Managing Director Germany & International Gas Stations at Valora Retail. Prior to that, Philipp Angehrn worked for many years as a management consultant, with a focus on corporate strategy, mergers and acquisitions, as well as transformation and performance programs.
In his most recent role at Valora Retail, Philipp Angehrn was, among other things, responsible for driving the introduction of avec in the German market, including the conversion of more than 90 ServiceStore DB locations at major German railway stations. In addition, he oversaw the further development of retail operations and established more efficient, cross-border processes and a stronger customer focus to support the continued expansion of the business.
Philipp Angehrn holds a university degree in Finance and Capital Markets from the University of St. Gallen and Cornell University in the United States.
