Valora introduces new group-wide visual identity • Valora
Valora introduces new group-wide visual identity
With a new visual identity spanning its brand portfolio, Valora is evolving its visual presence. Developed in collaboration with Swiss photographer Dominik Baur, the new imagery creates a distinctive visual language that highlights everyday moments and brings to life what Valora stands for: brightening up customers' day wherever people are on the move.
How do you capture the moments when people briefly pause during their journey, whether for a morning coffee, a warm pretzel between meetings or a freshly made sandwich on the way home? This question marked the starting point of a project that Valora initiated around a year ago. The result is a new visual language that will shape the future communications of both Valora and its brands.
To develop the new visual identity, Valora partnered with Swiss photographer Dominik Baur. Across numerous locations in Switzerland and Germany, from city centers and railway stations to bus stops and service stations, images were created that connect everyday moments with Valora's brands and foodvenience offerings. The result is a distinctive visual style that creates a sense of closeness, authenticity and relevance by putting people at the center.
"The new visual identity creates a unifying thread across our brands and brings to life what connects them: the people on the move whom we serve every day. It visualizes our ambition to brighten up our customers' day and makes our shared purpose tangible across the entire brand portfolio," says Sascha Heiniger, Head of Corporate Communications & Strategic Branding at Valora Group.
The new imagery will be used across Valora's internal and external communications as well as throughout its brands and formats. It will contribute to a consistent visual identity across markets while strengthening the connection between Valora's brands and the people they serve every day.
Responsible at Valora: Sascha Heiniger, Daniela Baumann, Alexandra Tschan, Luca Cereghetti Responsible at Baur Maison Créative: Dominik Baur (Director / Photographer / Production / Post-production), Rockenfeller & Göbels (Photographer Representation), Chris Reist (DOP / Editing / Lighting Assistant), Adina Zwahlen (Photo Assistant / Digital Operator), Letizia Abbatiello (Styling CH), ninakleinagency (Styling DE); Agency Lead: Partner & Partner, Gianfranco Acocella
