Press Releases – Valora
All media releases from Valora at a glance
Media enquiries: media@valora.com
Successful Swiss convenience concept to be expanded: Valora opens more than 80 “avec” stores at German railway stations
The Valora Group has secured the contract to operate 95 of the approximately 200 ServiceStore DB sales outlets of Deutsche Bahn. Over 80 of these highly frequented sales outlets at German railway stations will be reopened under the avec brand within the next twelve months. Valora is relying on a proven convenience concept that has established itself in Switzerland with around 350 outlets. With the expansion of avec in Germany, Valora will be able to contribute its extensive expertise in the growing food-to-go segment to one of the largest European markets.
CFO change at Valora
The Valora Group’s management team will undergo a change in the CFO position. Beat Fellmann, Group CFO, will step down at the end of August 2025 at his own request to focus on his existing and new mandates outside Valora. Effective September 1 of this year, Pierre Lechartier, currently Head of Group Controlling & Accounting at Valora, will take over as Group CFO and become a member of the Valora Group Leadership Team.
Valora Group with strong results in 2024
The Valora Group continued its growth trajectory and achieved an operating result exceeding the previous record set in 2019 for the first time. The group's external sales increased by 4.6% to CHF 2.9 billion. At the same time, operating profit (EBIT) grew by approximately 40% to over CHF 97 million. Both the strong convenience business and the growth of the wholesale pretzel segment made a significant contribution to this positive operating result. In addition, Valora introduced high-profile new store concepts last year, innovatively combining convenience retail and fresh food offerings.
Ditsch celebrates successful market entry in Mexico – second opening to follow in spring
With the opening of the first Ditsch shop-in-shop at leading Mexican retail chain OXXO, the German bakery’s popular pretzel products are now also available in Latin America for the first time. Another location in Mexico will open in spring. Ditsch is thereby not only targeting further growth, but also earning valuable insights into international customer needs.
Professional cross-country skier Beda Klee is the new brand ambassador for Valora’s own brand ok.–
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Valora is the first retailer to label its own-brand products with both Nutri-Score and Eco-Score
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Valora combines fresh food with convenience offering –first avec shop with integrated “The Kitchen” concept
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Change in management at Valora Food Service: Sebastian Kayser and Sebastian Gooding take over from Thomas Eisele
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Valora with strong sales growth in 2023 thanks to expansion of food business
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Sascha Heiniger is the new Head of Corporate Communications & Strategic Branding at Valora
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