Press Releases – Valora
All media releases from Valora at a glance
Media enquiries: media@valora.com
Valora Group continues growth trajectory with successful financial year 2025
The Valora Group continued to develop positively in the past fiscal year and improved its operating result. Operating profit (EBIT) increased by 8.5% to CHF 105.5 million, exceeding the previous year’s record result. The strong convenience business in Switzerland made a significant contribution to the result, supported by a stable performance in the Food Service B2C segment. At the same time, Valora consistently expanded its fresh food to-go offering across its convenience formats.
Ditsch opens first store in the United States
With the opening of the first Ditsch clip-in in the United States, the popular pretzel products of the traditional German bakery are now available for the first time with a dedicated point of sale on the U.S. market. The new location is situated inside an OXXO store in El Paso, Texas, and caters to the growing consumer demand for freshly prepared, high-quality food to-go. With this new point of sale, Ditsch is not only pursuing further growth, but also gaining valuable insights into international customer needs.
Valora strengthens Foodvenience strategy and merges the Convenience Retail and Food Service B2C divisions
The Valora Group is further sharpening its focus on its successful Foodvenience strategy and, to this end, is combining the Retail and Food Service B2C divisions. This step will allow the core competencies of both areas to be leveraged more efficiently and enable Valora to respond even more effectively to changing consumer behavior. In doing so, Valora is laying the foundation for future unique formats and offerings. Effective June 1, 2026, following the completion of the transition phase, Roger Vogt, previously CEO Retail, will assume responsibility for the new unit.
avec store opens in Hamburg: Valora sets new standards for convenience retail in Germany
Europe’s award-winning convenience concept comes to Hamburg: In the vibrant district of St. Georg, Valora opens the first avec store in northern Germany. It represents the consistent implementation of Valora’s “Foodvenience” strategy and simultaneously serves as a flagship store for the expansion of avec in Germany.
Ditsch launches new food concept “good bite”: The classic pretzel reimagined
Ditsch is bringing a fresh breeze to the snack culture: the new concept good bite is celebrating its premiere at Hannover Central Station. It presents the iconic Ditsch pretzel in a modern form – as Pretzel Bites with creative sweet and savory toppings. This turns a familiar classic into an innovative snacking experience for an urban, trend-conscious target group
Ditsch pretzel bakery: sales company founded for the UK
Ditsch, die Food Service B2B Einheit der Valora Gruppe, gründet in Grossbritannien die neue Vertriebsgesellschaft «Ditsch UK». Damit setzt das Unternehmen seinen erfolgreichen internationalen Expansionskurs fort und baut seine lokale Präsenz nach Deutschland und den USA weiter aus. Gleichzeitig stärkt Ditsch seine Position in einem vielversprechenden Markt für Laugenbackwaren.
Half-year results 2025: Valora with strong convenience retail business
The Valora Group achieved strong results in the first half of 2025, thereby confirming the record level of the previous year: with external sales of CHF 1,4 billion, operating profit (EBIT) came in at CHF 43,7 million, matching last year’s high level (+1,4% in constant currencies). The main driver of this positive performance was once again the convenience retail business, particularly in the food and tobacco categories.
To the top of Europe with avec: Valora named Convenience Retailer of the year
The Valora Group has been named “European Convenience Retailer of the Year” for its avec flagship store on Freiestrasse in Zurich. The award is considered one of the most prestigious in international convenience retail and was presented at the renowned NACS Convenience Summit Europe in Copenhagen. The international jury of experts praised a store concept that is setting new innovative standards for convenience retail across Europe.
Leadership Change at Frittenwerk
Frittenwerk founders Keydi and Mateo Skendo have decided to leave the company and the Valora Group at the end of May 2025. As of June 1, 2025, a seasoned internal team will take over the management: Martin Hunger (CFO) and Torsten Deska (COO), who will join Martin Hunger as co-managing director. With a clear corporate strategy, the new leadership duo will continue on Frittenwerk’s established path.
Ditsch brings German pretzel tradition to Austria – grand opening at Vienna’s main station
Germany’s most popular pretzel is coming to Austria: Ditsch celebrates its successful market entry in Austria with the opening of its first store at Vienna's main station. The new location marks an important step in the company’s further expansion.
Innovative avec store at Grauholz service station sets new standard for on-the-go shopping
Valora is driving forward the development of convenience retailing with the opening of a state-of-the-art avec store at the Grauholz service station near Berne. With 24/7 opening hours, a walk-in beverage cooler, and an expanded range of fresh food-to-go products, the store sets a new standard for on-the-go shopping. With the integration of a Brezelkönig "clip-in", Valora combines its expertise in food service and retail and specifically addresses the growing needs of on-the-go consumers.
Successful Swiss convenience concept to be expanded: Valora opens more than 80 “avec” stores at German railway stations
The Valora Group has secured the contract to operate 95 of the approximately 200 ServiceStore DB sales outlets of Deutsche Bahn. Over 80 of these highly frequented sales outlets at German railway stations will be reopened under the avec brand within the next twelve months. Valora is relying on a proven convenience concept that has established itself in Switzerland with around 350 outlets. With the expansion of avec in Germany, Valora will be able to contribute its extensive expertise in the growing food-to-go segment to one of the largest European markets.