Corporate Values
Corporate Values

Valora – brightens up your journey

Nearby, quick, convenient and fresh – four values that define Valora. When interacting with each other and when dealing with customers and partners.
Our motto is: We brighten up our customers’ journey. We brighten up our customers’ day. Wherever people are on the move.

Nearby: we make our customers happy.
Nearby: we make our customers happy.

We are always close at hand for our customers, and close to our staff. Happy employees mean happy customers. This is our firm belief. We value our employees and take an interest in what matters to them. We help them develop professionally and personally and give them constructive feedback.

Quick: we combine flexibility with foresight.
Quick: we combine flexibility with foresight.

Retail is in the details, and never stands still – it’s in our blood. We set ourselves ambitious targets, make decisions quickly, and implement them decisively within the guidelines. We are flexible. We can improvise, and see every change as an opportunity to make the customer experience even better.

Convenient: we are uncomplicated and take decisions efficiently.
Convenient: we are uncomplicated and take decisions efficiently.

We take a practical, pragmatic approach and act accordingly, always putting our customers first. We make things simple and uncomplicated. We place trust in others and allow them to take responsibility. We communicate efficiently, transparently and credibly. We are unbureaucratic, direct and open.

Fresh: we give space for ideas.
Fresh: we give space for ideas.

We are always on the look-out for fresh ideas. Ideas can come from everywhere. They know no hierarchies or technical boundaries. These are the ideas we encourage. We give them space to develop and nurture them carefully. That’s how we’re able to continually surprise and delight our customers.

Where are the values apparent in our daily business?