BackWerk — «Fresh & tasty»

BackWerk —
«Fresh & tasty»

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Germany’s largest food service bakery with a broad and flexible range of snacks and a growing offering of fresh products.


«Fresh & tasty»

BackWerk is the inventor of the self-service bakery and has since been consistently and successfully developing into a modern bakery gastronomy concept. With its varied snack and catering range, BackWerk is the European market leader in this area. The assortment is consistently adjusted to customers’ regional and seasonal require- ments and produced fresh in BackWerk‘s premises. It comprises sandwiches, hot snacks, pastries and baked items. A growing number of BackWerk stores have a juice bar with fresh smoothies and fruit juices as well as a soup bar. Many independent tests and studies confirm the high quality and extensive variety of the products: the food service bakery has repeatedly been voted best retailer for bread and baked items by its customers and was also nominated as their favourite place «Kundenliebling» in 2018.

The first BackWerk opened in 2001. Valora Group acquired the company in 2017. Following the acquisition of German-based snack specialist Back-Factory and its approximately 80 sales outlets in November 2021, Valora is now among the top five German catering businesses and systems measured by pre-crisis levels (previously among the top ten according to foodservice 4/2020 magazine). Back-Factory will be transformed into BackWerk over time. BackWerk also works as a clip-in for other Valora formats and at third-party locations.

Number of sales outlets
franchise stores (majority)

Switzerland 3
Germany 330
Austria 20
Netherlands 55

BackWerk Germany BackWerk Austria BackWerk Netherlands Back-Factory


Operator model

Take the plunge into self-employment and success

Become a successful franchise partner of the inventor of the self-service bakery and take the plunge into self-employment with a tried-and-tested concept.

Franchise partners in Germany


Find your career happiness at BackWerk

Our employees are both individually and jointly responsible for our sustained success. We value good ideas and implement them in a way that allows them to grow and develop. We are always exactly where our customers want us to be and brighten up their journey.