Brezelkönig — «Vom Feinsten»
Brezelkönig —
«Vom Feinsten»

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Sale of high-end lye bread products, such as pretzels, baguettes, croissants, hot dogs or selected sandwich snacks when on the move. International franchise system.

Brezelkönig is popular by young and old

Brezelkönig’s handmade pretzel products fresh from the oven are loved by young and old alike. The more than 60 stores can be found at highly frequented locations in Switzerland and Austria. Freshly prepared pretzels in different variations, baguettes, croissants and hot dogs are all part of the range. Made at Brezelkönig’s own production sites, the pretzel products meet the highest standards in terms of freshness and quality. Find out more

Brezelkönig Switzerland Brezelkönig International

Operator model

Take the plunge into self-employment and success

Become a successful Brezelkönig agency partner and take the plunge into self-employment with a tried-and-tested concept.

Agency partners in Switzerland Franchise partners International


Find your career happiness at Brezelkönig

Our employees are both individually and jointly responsible for our sustained success. We value good ideas and implement them in a way that allows them to grow and develop. We are always exactly where our customers want us to be and brighten up their journey.