The pretzel specialist applies the highest standards of quality and freshness. The pretzels are made by hand in Emmenbrücke near Lucerne with Swiss ingredients and then freshly warmed up at the Brezelkönig shops and partly made into delicious sandwiches and hot dogs. Customers also benefit from a digital loyalty program through the new Brezelkönig app.
Brezelkönig goes back to the «Brezeli-Beck» which opened its first outlet in Zurich in 1985. In 2000, the company (since renamed Brezelkönig) was acquired by Brezelbäckerei Ditsch, which was bought by Valora Group in 2012.
Brezelkönig Switzerland Brezelkönig International