«A passion for pretzels»

Brezelkönig is the Valora Group's pretzel specialist in Switzerland. The successful format operates in over 60 sales outlets at highly-frequented locations. The offer includes various types of fresh pretzels, baguettes, croissants, hot dogs and a wide range of choice sandwich creations. The pretzel specialist applies the highest standards of product quality and freshness. Brezelkönig pretzels come from its own production facilities. With Brezelkönig International, Valora has joined forces with franchise partners to expand this successful concept to other countries.

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Switzerland

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International

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Your partnership with a major retailer

Brezelkönig International AG (BKI) offers interested franchisees the opportunity to multiply the success concept on an international level and thus benefit from the expertise of the pretzel market leader.

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