Vision & Strategy
Vision & Strategy

Our vision

We offer the best food and convenience concepts based on: an in-depth understanding of customers and formats, operational excellence, ongoing innovation and agility and optimal value creation.

Our strategy

To further improve competitiveness, we leverage our strengths as a vertically integrated convenience and food service provider.

GROWTH
GROWTH

Valora expands and continuously develops its foodvenience locations in transport hubs and inner cities. In doing so it extends its internal product expertise through in-house manufacturing and own brands. It strengthens its position as one of the world’s leading producers of pretzels and drives the development of the international trade business (B2B).

INNOVATION
INNOVATION

To secure its competitive edge and access new revenue sources, Valora uses state-of-the art technology to offer an inspirational customer experience and to develop fresh-produce concepts and new product-range offerings.

EFFICIENCY
EFFICIENCY

Valora ensures the sustainable financing of investments in expansion, new concepts and innovation. To this end it continuously improves its processes and platforms and focuses on free cash flow and return on capital employed (ROCE).

PERFORMANCE CULTURE
PERFORMANCE CULTURE

To secure sustainable growth, Valora relies on an entrepreneurial organisation focusing on customers and markets. In this way it creates an open, dynamic environment while at the same time increasing its attractiveness as an employer.

SUSTAINABILITY
SUSTAINABILITY

Valora is strengthening its sustainability commitment as a responsible contribution to humanity and the environment. In doing so it focuses on its role as employer, its impact on the planet and healthy and sustainable food products.