Our strategy

Our strategy


Enhance competitive edge by exploiting the economies of scale provided on an international platform. Expand into existing and new international markets by leveraging successful formats, new concepts and the Ditsch B2B business.


Ensure sustainability of investments in expansion, new concepts and innovation and secure its financing. Focus on free cash flow and ROCE.

Performance Culture

Create an open, dynamic environment for growth and innovation, thus enhancing employee appeal: Flat hierarchy focused on agility and entrepreneurial initiative.


Secure competitive edge and leverage new revenue sources: Capitalise on digital opportunities, freshproduce concepts and new product-range offerings.