Our strategy

Our strategy


Improving competitiveness through the exploitation of economies of scale on a single platform: expansion into existing markets and new international markets with successful formats, new concepts and Ditsch wholesale operations.


Ensuring sustainability and safeguarding the financing of investments in expansion activities, new concepts and innovation: focus on free cash flow and ROCE.

Performance Culture

Establishment of an environment that promotes sustainable growth and innovation and thus the enhancement of the Group's attractiveness to employees: flat, agile and entrepreneurially oriented organisation.


Safeguarding competitiveness and accessing new sources of revenue: exploitation of opportunities in terms of digital systems, fresh concepts and new product lines.