Portrait
We brighten up
our customers’ day

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Each and every day, around 15 000 employees in the Valora network work to brighten up their customers’ journey with a comprehensive foodvenience offering – nearby, quick, convenient and fresh. Valora applies a multiformat strategy with eleven sales formats and more than 2 700 outlets at highly frequented locations in Switzerland, Germany, Austria, Luxembourg and the Netherlands. The company recruits committed entrepreneurs to manage its outlets, builds on strong own brands and benefits from a vertically integrated value chain as one.

Company profile


«We offer the best food and convenience concepts based on: an in-depth understanding of customers and formats, operational excellence, ongoing innovation and agility as well as optimal value creation.»

Vision and strategy

Foodvenience

[ Food + Convenience ]

Convenience as the shopping experience and as a product range combined with an ever growing fresh food selection – that is foodvenience at Valora.

Brands

Sales outlets

2,700 sales outlets at high-frequency locations in Switzerland, Germany, Austria, Luxembourg and the Netherlands.

POS-Network overview

2.7
sales outlets
1.2
own outlets
1.5
agency and franchises stores
Production
Production

700 million baked goods for the world

Valora is one of the world’s leading producers of pretzels and benefits from a well-integrated bakery products value chain. Every year, Valora produces over 700 million baked items through Brezelbäckerei Ditsch and Brezelkönig, which currently operate 15 production lines in Germany (Mainz and Oranienbaum), the US (Cincinnati, Ohio) and Switzerland (Emmenbrücke). In addition to the 200 Ditsch sales outlets in Germany, Brezelkönig shops in Switzerland and other Valora formats, deliveries are also made to a growing number of major clients in 30 countries, including Japan, China, Israel, Canada and Australia. There is growth potential in the core pretzel markets of Germany and the US, where Valora will expand its production capacity.

Proprietary brands

A unique selling point with profit potential

Valora sees vertical integration as a unique competitive advantage in the emerging foodvenience market. Proprietary brands are a big part of that. The cult brand ok.– or Caffè Spettacolo are not only a distinguishing feature in their segment, they also increase internal value added and earnings potential. In addition, Valora has its own corporate venture for financial services in bob Finance, which supports convenience by providing payment and financing options.

Proprietary brands
Mitarbeitende
Employees

More entrepreneurship, customer focus and employer appeal

Valora wants to offer its staff an open, dynamic working environment where they can continuously develop by acquiring skills for tomorrow’s world. The company relies on entrepreneurial operators and motivated staff to implement its strategy. At least 90% of sales outlets are to be managed via the agency or franchise model by 2025. Valora wants to offer its staff an open and dynamic working environment in which they can progress consistently. Our objective is to exploit employees’ strengths, nurture their talent and enable them to take the initiative and implement ideas with vigour. The people Valora recruits do not just have the necessary professional skills; they are also compatible with the company’s culture. As a result, Valora will sustainably enhance its appeal as an employer.

Valora as an employer

Financials

Current key financial figures

The Valora Group performed strongly in 2019 and successfully concluded the first transition year after the award of the SBB tender in which the foodvenience provider secured 262 attractive locations until 2030. EBIT amounted to CHF 91.5 million versus CHF 96.3 million in 2018 but was above guidance expectations of around CHF 90 million. Adjusted for special costs at Retail CH of CHF -9.0 million related to the SBB project, EBIT growth would be +4.4% with a strong contribution coming from Retail DE/LU/AT with +32.5% and Food Service with +18.0% compared to 2018 which compensated for the challenging 2019 financial year experienced by Retail CH. The Group’s EBIT margin came to 4.5% (2018: 4.7%).

Financial Report

Financials