Brezelkönig is the Valora Group's pretzel specialist in Switzerland. The successful format operates 50 sales outlets at highly-frequented locations. The offer includes various types of fresh pretzels, baguettes, croissants, hot dogs and a wide range of choice sandwich creations. The pretzel specialist applies the highest standards of product quality and freshness. Brezelkönig pretzels come from its own production facilities. Valora works with Brezelkönig International to expand its recipe for success in other countries and operates franchise sales outlets in Austria and France.