Handmade and fresh – that is what avec's new concept is based on. Valora is thus adopting the latest foodvenience trends. On Thursday, 13 December 2018, the eighth new-look avec will open its doors in Küsnacht. Besides products made by hand, the store also offers many regional and other specialities.
Different kinds of fresh bread and baked goods are displayed on a large bread table, with the selection changing according to the time of day. In addition to fruit cups and cold platters, some 30 different fresh sandwiches are also available. The 'Handmade with Love' label identifies products that have been made fresh by hand.
The broad range of regional products such as cheese, yoghurt and dried meat offered under the 'Von hier. Regional für dich.' ('From here. Regional for you.') label in the new avec store is a novelty in the Swiss convenience segment and a contribution to sustainability. The 200-square metre avec store at Küsnacht station also offers under the new 'Aux Gourmets' label delicatessen and exclusive products from Switzerland and abroad, such as terrines, vinaigrettes and risotto mixes.
“With the new avec concept, we're meeting the growing demand from customers for fresh and healthy convenience food, offering new and varied taste experiences every day”, explains Roger Vogt, CEO Retail Switzerland at Valora. Convenience and food-to-go are trends that are closely linked to the growing mobility of the population.
More stores to follow
As the leading foodvenience provider in the German-speaking region, Valora will further expand the new avec concept. New-look avec stores offering the new range of products have already opened their doors at the stations in Bern, Landquart, Zurich Oerlikon, Zurich main station and Interlaken West as well as the Tamoil service stations in Wettingen and Saanen-Gstaad.
More information on the new avec Convenience Store is available at handmade.avec.ch.
This media release is available online at www.valora.com/newsroom.