Handmade and fresh – that is what avec's new concept is based on. Valora is thus adopting the latest foodvenience trends. After four stores at railway stations, the first new-look avec in a petrol station shop opens its doors on Thursday, 4 October 2018. In addition to foodstuffs and car accessories, the Tamoil petrol station in Wettingen now also offers Tchibo products and a dry cleaning service.
Different kinds of fresh bread and baked goods are displayed on a large bread table, with the selection changing to match the time of day. In addition to fruit cups and cold platters, 26 different fresh sandwiches are also available – of which 11 are completely new creations. The new 'Handmade with Love' label identifies products that have been made fresh by hand. The range of regional products that can be found in the new avec store is a novelty in the Swiss convenience segment which contributes to sustainability. The shop in Wettingen offers more than 25 regional products, including milk, cheese and yoghurt.
«With the new avec concept, we are meeting the growing demand from customers for fresh and healthy convenience food, offering new and varied taste experiences every day», explains Roger Vogt, CEO Retail Switzerland at Valora. Convenience and food-to-go are trends that are closely linked to the growing mobility of the population.
In addition to the most important foodstuffs, the 140-square-metre avec store at the Tamoil petrol station in Wettingen will continue to offer the essential car accessories. The store now also has a shelf for non-food products and Tchibo coffee and pods, as well as a dry cleaning service offered by avec in cooperation with 5àsec.
More stores to follow
As the leading foodvenience provider in the German-speaking regions, Valora will further expand the new avec concept over the coming months. The plan is to have opened ten stores using the new concept by the end of 2018, five of them in new locations. New-look avec stores offering the new range of products have already opened their doors at the stations in Bern, Landquart and Zurich-Oerlikon as well as at the Zurich main station.
More information on the new avec Convenience Store is available at handmade.avec.ch.