Press & Books is the Pardo Live Distribution Partner of the Festival del Film Locarno for the first time. The Festival del Film Locarno is being held from 6th to 16th August 2014. The sponsoring is accompanied by various activities, so canny Press & Books customers benefit from our championing of culture.
The Festival del Film Locarno is an important event in Switzerland's cultural calendar. This year is the first time that Press & Books – Valora's multi-faceted, professional press and book shop – is supporting the film festival held on the "Swiss Riviera" as its Pardo Live Distribution Partner. What is the schedule of films to be shown? Answers to this and other questions are provided by the Pardo Live magazine which is being distributed in our 30 Press & Books and various k kiosk point of sale.
Find the leopard
Our commitment to culture should also pay off for our Press & Books customers. Two competitions are planned in which day passes or VIP passes can be won. The first competition, "Find the Leopard", is starting as soon as 7th July 2014 and will run for a total of 20 days. On the Press & Books website (www.pressbooks.ch) competitors have to find leopards in a hidden picture game. Day tickets are going to be given away to all those taking part who have spotted all the leopards. As from 30th July 2014 Press & Books will be mobilising its point of sale for a second competition. Called "Pardo gesichtet“ ("Leopard Sighting"), it too will be about spotting leopards – only this time the leopard will be hidden in the point of sale. The quickest people to find the leopard in each point of sale will win VIP passes. And whilst the festival is running there will also be 20% off all DVD's in our Press & Books point of sale. So film fans will be quids in at Press & Books too.
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