Europe’s award-winning convenience concept comes to Hamburg: In the vibrant district of St. Georg, Valora opens the first avec store in northern Germany. It represents the consistent implementation of Valora’s “Foodvenience” strategy and simultaneously serves as a flagship store for the expansion of avec in Germany.
The new avec store is open seven days a week and offers a wide-ranging assortment specifically tailored to mobile consumers. The focus is on a comprehensive range of fresh food to-go. Warm and cold snacks such as meatloaf, meatballs, schnitzel, or hot paninis, as well as salads, muesli, fruit salads, and sandwiches, are freshly prepared on-site multiple times a day. The assortment is complemented by local specialties such as “Franzbrötchen”.
“The new avec store in St. Georg marks an important step for our expansion in Germany,” says Philipp Angehrn, Managing Director Retail Germany of the Valora Group. “The fact that the store is just a stone’s throw from our office premises allows us to test new ideas directly on-site and tailor the concept precisely for the German market.”
Earlier this year, the Valora Group secured the contract to redesign around 90 Deutsche Bahn ServiceStore DB outlets as avec stores. The new store in Hamburg serves as a flagship store for the nationwide expansion of avec in Germany.
Valora as Europe’s leading foodvenience provider
The avec store in St. Georg exemplifies a new standard in convenience retail, which consistently focuses on “Foodvenience.” The concept responds to the growing demand for fresh food on the go and the need for an efficient, uncomplicated shopping experience. Changing consumption habits and an increasingly mobile lifestyle are driving this development. “Germany offers great potential in the field of Foodvenience – whether in city centers, at transport hubs, petrol stations, or in shopping centers,” says Philipp Angehrn. “With our avec stores, we are bringing exactly the right concept to these high-traffic locations in the market.”
For the Swiss flagship store in Zurich, the Valora Group was named “European Convenience Retailer of the Year” this year. Valora is the first retailer from the German-speaking region to receive this prestigious award.
