Ditsch is bringing a fresh breeze to the snack culture: the new concept good bite is celebrating its premiere at Hannover Central Station. It presents the iconic Ditsch pretzel in a modern form – as Pretzel Bites with creative sweet and savory toppings. This turns a familiar classic into an innovative snacking experience for an urban, trend-conscious target group
Baked according to the original Ditsch recipe, the Pretzel Bites come as bite-sized pieces of pretzel dough – crispy on the outside, soft on the inside – and are served with a variety of toppings. They are ideal for snacking, sharing, and taking away, combining traditional baking expertise with modern food trends. With good bite, Ditsch creates a fresh and contemporary addition to the brand, specifically targeting a young, trend-oriented audience.
good bite: Where tradition meets modern indulgence
The growing desire for several smaller meals throughout the day and fresh to-go options reflects the changing eating habits of today’s consumers. What’s in demand are flexible, uncomplicated snacks that fit seamlessly into a mobile lifestyle and are easy to share or customize. With good bite, Ditsch has developed a format that caters to this way of life and reinterprets the love of pretzel products.
“Our Pretzel Bites can be prepared in no time and are ready to eat within a few minutes. This allows us to create a diverse take-away range that works from breakfast through to dinner,” says Sebastian Kayser, CEO Food Service B2C at the Valora Group. “Because pretzel products are more than just tradition.”
To match this, good bite offers toppings that delight throughout the day: sweet options such as CinnaVanilla with cinnamon and sugar, Salted Caramel, or Rainbow Drops with mango–passion fruit sauce; and savory creations such as Hot Dog Style with crispy onions and pickles or Asia Fusion with peanut and sriracha sauce, mango cubes, and chili threads. In addition, exciting beverage variations such as Pink Chai and Iced Matcha are served.
