With the opening of the first Ditsch clip-in in the United States, the popular pretzel products of the traditional German bakery are now available for the first time with a dedicated point of sale on the U.S. market. The new location is situated inside an OXXO store in El Paso, Texas, and caters to the growing consumer demand for freshly prepared, high-quality food to-go. With this new point of sale, Ditsch is not only pursuing further growth, but also gaining valuable insights into international customer needs.
Classic pretzel products continue to see rising demand worldwide. Since last week, it has become possible to purchase products from the traditional German bakery Ditsch in the United States as well. The launch took place in the form of a clip-in (shop-in-shop) within an OXXO store in El Paso.
The product range offered at the Ditsch clip-in in El Paso includes both classic Ditsch recipes such as pretzels, pretzel sticks, pretzel croissants, and the popular Ditsch pizza, as well as additions tailored to local tastes, such as Jalapeño & Cheese Pretzel Sticks. The baked goods are produced in Ditsch’s production facilities in Germany and freshly baked on site.
“The opening of the first Ditsch clip-in in the United States marks another milestone in the international expansion of our popular foodservice brand. The partnership with OXXO not only offers us further growth potential, but also provides us – as in other international markets – with valuable insights into different customer needs,” says Sebastian Kayser, CEO Valora Food Service B2C.
The location in El Paso is situated in a highly frequented OXXO store serving commuters, local residents and employees of nearby businesses. The Ditsch clip-in is designed as a clearly defined in-store area and integrates seamlessly into the OXXO shopping experience.
OXXO, the leading convenience retailer in Latin America, is strategically expanding its presence in the United States. Both OXXO and Valora, the operator of Ditsch, belong to the globally active trading company FEMSA.
