Ditsch, die Food Service B2B Einheit der Valora Gruppe, gründet in Grossbritannien die neue Vertriebsgesellschaft «Ditsch UK». Damit setzt das Unternehmen seinen erfolgreichen internationalen Expansionskurs fort und baut seine lokale Präsenz nach Deutschland und den USA weiter aus. Gleichzeitig stärkt Ditsch seine Position in einem vielversprechenden Markt für Laugenbackwaren.
The British market for pretzel products has grown significantly in recent years. By founding Ditsch UK, the German global market leader is tapping into this growing potential. Ditsch has been successfully active in the UK market since 2006, and numerous Ditsch products are available at leading retail and food service companies across the country. Starting in November 2025, a local sales and marketing team will oversee the UK market and directly serve local customers.
“We are convinced that short decision-making paths, in-depth market knowledge, and proximity to customers and trends are crucial to achieving long-term success in the UK market,” says Seb Gooding, CEO Food Service B2B of the Valora Group. The local management team consists of Seb Gooding and Peter Hedges, along with Karina Gerner and Björn Tiemann.
More than just pretzels
Ditsch UK stands for high-quality pretzel products that combine tradition and innovation. In addition to the classic pretzel, the product range includes pretzel burger buns, sandwich rolls, pretzel bites, and other creative varieties that showcase the many ways pretzels can be reinterpreted today.
“Our goal is to position pretzel products as versatile, contemporary snacks that fit perfectly with today’s consumption trends,” says Peter Hedges, Head of Ditsch UK.
Locally rooted, internationally successful
Since its founding in 1919 in Mainz, Ditsch has grown from a small bakery into a global player. Today, the company supplies customers in more than 40 countries, sells over 900 million baked goods per year, and operates four production facilities in Germany and the USA.
