Innovations lend wings to the “ok.-” cult brand

13.11.2013 / 15:00 /

The success story of the ok.- energy drink is being extended by yet another chapter: The first “resealable” can is launched, an award has been won and first spice-version is launched.

ok.- regularly introduces new innovations and is a trend-setter on the market. For a couple of weeks now, the classic version of the popular ok.- energy drink has been available in a resealable 0.5 litre can. This is an innovation on the European market. Thanks to the new XO closure system, the resealable ok.- energy drink can be opened and closed any number of times. The can is liquid- and gas-tight. In so doing, perfect drinking enjoyment is guaranteed at all times. This product innovation recently was awarded a “Bronze-Award” by “Can Maker” magazine.

Starting immediately, the resealable ok.- energy drink is available in Switzerland and Germany.

In 2009, with the exotic ok.- energy drink, the first fruit-flavoured energy drink was launched on the Swiss market. A number of other successful energy drink innovations have followed and now – 4 years later – the first ok.- energy drink with a fruit-spice aroma has been launched. The new ok.- energy drink winter-dream is available in limited quantities during the winter months. With an innovative pear-cinnamon flavour and a gold-coloured can, it rounds off the ok.- energy drink portfolio with yet another highlight – thus contributing in letting the brand fly even higher.

The ok.- energy drink winter-dream can be purchased in Switzerland and Luxembourg.

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