k kiosk becomes co-sponsor of the Grand Prix Migros

06.10.2020 / 08:00 /

The event family of the Grand Prix Migros will gain a new sponsor from the coming season: k kiosk – Valora's kiosk concept – will in future support the world's biggest ski competition for children and young people as co-sponsor.

This enhances the anticipation of the Grand Prix Migros 2021 season: in celebration of its 20th anniversary, the world's biggest ski competition for children and young people is gaining a new co-sponsor in k kiosk.

In addition to the long-standing main sponsor Migros and the co-sponsors Stöckli and BRACK.CH, k kiosk will support the Grand Prix Migros as co-sponsor for at least the next three years. The children's and young people's ski competition can continue to count on the loyal support of Toko, Leki, Descente, BWT and Giro as suppliers.

A strong signal in challenging times

“With k kiosk, we want to support our small and big customers everywhere, offering them not only many products to enjoy on the go, but also providing excitement and fun – especially in these turbulent times. By co-sponsoring the Grand Prix Migros, we have a unique opportunity to make this possible for children and young people,” says Roger Vogt, CEO of Valora Retail. “We're also very happy to expand our partnership with Swiss Ski. We've been supporting the ski cross discipline for the past two years with our trendy own brand ok.–.”

Annalisa Gerber, Co-Director of Marketing and Head of Sponsoring, confirms that Swiss Ski is also very pleased about the future collaboration: “We're proud that with k kiosk we will have another strong and committed partner at our side from this season. In challenging times such as these, this is an important and strong signal for our event series. We look forward to the collaboration and the coming winter when we and our partners can offer many children an unforgettable snow-sport experience.”