Sascha Heiniger is the new Head of Corporate Communications & Strategic Branding at Valora

30.01.2024 / 15:45 / Media release

Muttenz – With effect from January 2024, Sascha Heiniger is in charge of Corporate Communications and Strategic Branding at the Valora Group.

As Head of Corporate Communications & Strategic Branding, Sascha Heiniger (52) is now responsible for the communication strategy, media services, brand management and internal communication at the Valora Group.

Together with the three-person Valora communications team, Sascha Heiniger is responsible for developing the Valora brand and communication strategy and strengthening the communicative umbrella across the Group's different national companies and divisions.

Most recently, Sascha Heiniger in his role as country manager was responsible for developing the new, fully electric automotive brand Polestar in Switzerland. Prior to that, he worked at a national and international level in corporate and brand communications at Volvo Cars.