Swiss Overshoot Day: Valora rewards customers for using reusable cups

11.05.2022 / 07:00 / Media release

Anyone who buys a hot drink from k kiosk, Press & Books and avec in Switzerland with their own reusable cup between 13 and 20 May 2022, pays just CHF 1.00. With this campaign, Valora is supporting the #MoveTheDate Switzerland campaign for Swiss Overshoot Day and demonstrating its commitment to sustainability.

Overshoot Day marks the day of the year when the population starts to consume more resources per capita than the earth can supply. In Switzerland, this will be the case on 13 May 2022. #MoveTheDate Switzerland has set itself the goal of gradually shifting Swiss Overshoot Day forwards in the coming years and is currently running a campaign focusing on sustainable mobility.

As a leading foodvenience provider, Valora is present wherever people are on the move. Valora encourages its customers to play their part in combating the waste of resources on the go with small, everyday campaigns. From 13 to 20 May 2022, a hot drink at all k kiosk, Press & Books and avec sales outlets with a coffee machine will only cost CHF 1.00 if it is filled into your own reusable cup.

Valora is involved in #MoveTheDate Switzerland because the company is looking for ways to eliminate all greenhouse gas emissions, from production of raw materials to disposal, by 2050.

Reusable cups are worthwhile
Regardless of the Overshoot Day campaign, Valora also rewards its customers in Switzerland in other ways if they use reusable cups: in the k kiosk, Press & Books and avec sales outlets, customers save 20 cents per hot drink. At Brezelkönig, Caffè Spettacolo, SuperGuud and BackWerk, the reusable cup refill has been upgraded to XL size for CHF 1.00 all year round.

You can find out more about reusable cups at Valora here.