Muttenz, August 12, 2013
Press Release – Pressemitteilung – Communiqué de presse
Murmelmagic successfully launched
The “Murmelmagic” collectibles campaign has been successfully launched. Since its start on July 29, more than 1.2 million marbles have already been given away or purchased by customers.
On July 29, the Swiss k kiosk, avec. and Press&Books outlets launched the “Murmelmagic” collectibles campaign. More than 1.2 million marbles have already been given away or sold to customers. This exceeds the expectations placed in the collectibles campaign. “Particularly the first two campaign weeks were very popular with the customers. The activities in the outlets ensured a wonderful atmosphere on site,” says Marco Hocke, Managing Director Category Management and Marketing at k kiosk and P&B.
The “Murmelmagic” collectibles campaign accompanies the film “Die Schlümpfe 2” (The Smurfs 2), which has been in Swiss cinemas since the end of July. With a purchase of CHF 10.- or more, customers of the Swiss k kiosk, avec. and Press&Books outlets receive a free Smurf marble. Furthermore, when purchasing the weekly campaign items, they are given away or can be bought for CHF 1.-. The collectibles campaign is rounded off by additional products (storage items, soft-toys smurfs, etc.) and activities at the outlets. The collector’s suitcase with the marble game is especially popular with customers, as well as the different Smurf soft-toys.
Thanks to the “Murmelmagic” collectibles campaign, the outlets will remain decorated in a “Smurf” look until 22 September.
Additional information on the “Murmelmagic” collectibles campaign can be found at: